The Sullivan Group - Home Selling System 

Everyone wants to sell their home quickly for the highest possible price. Discover how we help you achieve your goals. Email or text Melinda and I'll send you a free "How To Guide" on preparing your home for sale, how to price your home to sell, preparing for the photoshoot and preparing for your showings.

Internet Marketing

In today’s real estate market over 90% of home buyers start their home search on the internet.  It is imperative you are represented properly on the internet to get the maximum exposure for your home. We use innovative techniques to push your listing to all popular real estate websites.  The Sullivan Group has invested a lot of time and money into making our website BonitaNaplesRealEstate.com one of the premier websites in the Southwest Florida area. It is packed full of information that buyers want when they are looking to buy a home in Naples and the surrounding areas. Your listing will be highlighted throughout our website so potential buyers are sure to see it.  

Quality Marketing Materials

We believe strongly in producing high-quality professional marketing materials for your home.  We hire a professional photographer to photograph your home in the best possible way. We know many of you are not here when you decide to list your home for sale.  My team can do your photo preparations for you.  Your photo package will also include a beautiful virtual tour showing every aspect of your home. Your high-quality photos and virtual tour will be uploaded to the MLS and distributed to all relevant real estate websites.  

We produce a high quality, professionally printed brochure to be placed in your home and available for all potential buyers. We provide professionally-printed materials about your community. Many communities in the Naples area have an abundance of wonderful amenities.  It is important for your potential buyer to understand fully what your community has to offer.

Pricing Your Home Right, From The Start

Determining the best asking price can be one of the challenging aspects of selling a home.  It is also one of the most important! The goal is to price your home at a price that will create immediate excitement and desire from home buyers, while not leaving any of your hard-earned equity on the table. It is critical to do a full and complete marketing analysis.  We will provide you with detailed information on recent sales in your community and advice you on a list price that will expose your home to the greatest number of qualified buyers.

Preparing Your Home To Sell

The Sullivan Team has completed 1000's of real estate transactions and we have learned the secrets to making your home stand out from the crowd. There are a number of things you can do to prepare your house for sale. We will walk thru your home with you and offer professional sound advice on making your home a show piece. Email or text me today and I'll send you a free "How To Guide" to learn all the ways to prepare your home for sale.

Showing Your Home 

Every visitor to your home is your potential buyer.  It is very important to make it easy for buyers to see your home. Most showing realtors will give us at least a days notice but that is not always the case. Be ready to quickly prepare your home for a showing and be out the door in an hour’s notice. Every single showing really does matter. Buyers get very uncomfortable if the seller is home during the showing. It is better to leave and the showings to your buyers realtor. Want to learn more? Email or text me today for a free "How To Guide" to learn all the tips and tricks for presenting your home in the best possible way for each showing.  

The Skilled Negotiation

The difference between a rookie agent and a skilled negotiator could mean thousands of dollars either lost or gained during your contract negotiation. The Sullivan Group has years of experience handling 1000’s of negotiations. You can count on our expertise to get you the best price for your home.  

From Contract To Close

Once we have a fully executed contract The Sullivan Group goes to work to facilitate a smooth hassle-free closing for you. We follow up with the buyer’s agent on a regular basis. We attend the buyers inspection and then negotiate with the buyers agent on handling the repair of the items on the inspection list. If the buyer is financing we are in regular contact with the buyers lender providing all the information they may need. We help to facilitate the appraisal including providing the appraiser all the information on your home’s features including upgrades so the appraisal reflects the full value of your home.  

Want to learn more? Contact Melinda Sullivan today with all your questions.